In a recent collaboration with a specialist mortgage brokerage, a two-month digital marketing campaign yielded exceptional results — demonstrating the measurable power of strategic content, lead generation funnels, and conversion-oriented assets.
The client operates in a niche mortgage market, focusing on employed professionals and company directors with complex credit histories. Prior to the campaign, the business faced stagnating revenues and lacked effective strategies to engage younger demographics (Millennials and Gen Z) via digital channels.
Following a business audit, we designed a comprehensive marketing system based on:
- Educational digital assets (eBooks, PDFs)
- A targeted lead generation campaign
- Full funnel automation and email sequences
These assets not only clarified the mortgage process for clients but positioned the brand as a trusted expert in its niche — resulting in higher engagement and conversion rates.
Results After Two Months
- 120 qualified leads generated
- £45,000 in confirmed revenue
- £100,000+ projected revenue from total leads
- Lead generation performance prompted a temporary pause due to operational capacity limits
The campaign significantly exceeded expectations, creating a volume of leads the current sales team could not handle. The business is now actively recruiting two additional salespeople to meet the demand — a direct consequence of marketing-driven growth.
Key Success Factors
- Strategic campaign design aligned with audience behavior
- Educational eBooks that simplified complex processes
- End-to-end campaign management and execution
- A scalable system built to grow with team capacity
This engagement has not only improved short-term cash flow but has positioned the business for long-term growth. The client anticipates monthly revenue from digital leads to exceed £150,000 once the sales team expansion is complete.